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The Global Men Skincare Products Market size is expected to reach $16.6 billion by 2026, rising at a market growth of 8.5% CAGR during the forecast period.
Living in the information era, everybody, especially the younger generation, is increasingly inclined to self-care and groom. The perception of the benefits of self-care by a cleaner, safer and natural products is on the rise, empowered with much more access to information than ever. Today’s men find it easier to accept and trust products that are free of harmful ingredients such as parabens, phthalates, heavy metals, propylene glycol, than their predecessors. With e-commerce taking mainstream of these goods, natural is readily accessible everywhere that further stimulates demand and breaks barriers to inhibition.
The global need for skincare creates a healthy demand for skincare products for men. The average modern man is becoming increasingly keen to take care of his face, thereby enticing suppliers of other skincare items to join the category of men. With skins that are relatively tougher and thicker than women, men face myriad challenges when it comes to skin health, different from women. Beauty and personal care companies, therefore, draw on the need for people to care for their skin by providing items for people of all skin types to target.
The large gap between market sizing of the market for men’s skincare products and that of women will decrease over time, and growth prospects remain high, particularly in established North American and European markets. These regions continue to flourish due to the extended routine of high-income male consumers, especially baby boomers, to grooming. Men’s skincare products are now gaining popularity in Asian countries, armed with even more exposure to knowledge than ever. As a result, Asia Pacific manufacturers are leveraging increasing consumer affluence and booming e-commerce to enter the mainstream.
The major strategies followed by the market participants are Acquisitions and Product Launches. Based on the Analysis presented in the Cardinal matrix, The Procter and Gamble Company, L’Oreal Group, Unilever PLC, and Johnson and Johnson are the forerunners in the Men Skincare Products Market. Companies such as Edgewell Personal Care Company, Koninklijke Philips N.V., Estee Lauder Companies, Inc., and Energizer Holdings, Inc., and Beiersdorf AG are some of the key innovators in the market.
The market research report covers the analysis of key stake holders of the market. Key companies profiled in the report include The Procter and Gamble Company, Unilever PLC, L’Oreal Group, Johnson and Johnson, Coty, Inc. (JAB Cosmetics B.V.), Koninklijke Philips N.V., Beiersdorf AG, Estee Lauder Companies, Inc., Energizer Holdings, Inc., and Edgewell Personal Care Company.
Acquisitions and Mergers
Jun-2020: L’Oreal signed an agreement to acquire Thayers Natural Remedies, a US-based natural skincare brand from Henry Thayer Company. The brand is expected to expand the distribution from natural grocery stores to a multichannel strategy including mass and beauty retailers, drugstores, and e-commerce.
Product Launches and Expansions
May-2020: Procter & Gamble’s brand Gillette introduced King C. Gillette; a new brand of men’s grooming tools and products. The King C. Gillette tools and facial hair care essentials include a double-edged safety razor and beard-care products such as beard wash and oil.
Key Topics Covered
Chapter 1. Market Scope & Methodology
1.1 Market Definition
1.2 Objectives
1.3 Market Scope
1.4 Segmentation
1.4.1 Global Men Skincare Products Market, by Products
1.4.2 Global Men Skincare Products Market, by Distribution Channels
1.4.3 Global Men Skincare Products Market, by Geography
1.5 Methodology for the Research
Chapter 2. Market Overview
2.1 Introduction
2.1.1 Overview
2.1.2 Market Composition and Scenario
2.2 Key Factors Impacting the Market
2.2.1 Market Drivers
2.2.2 Market Restraints
Chapter 3. Competition Analysis – Global
3.1 Cardinal Matrix
3.2 Recent Industry Wide Strategic Developments
3.2.1 Partnerships, Collaborations and Agreements
3.2.2 Product Launches and Product Expansions
3.2.3 Geographical Expansions
3.2.4 Mergers & Acquisitions
3.3 Top Winning Strategies
3.3.1 Key Leading Strategies: Percentage Distribution (2016-2020)
3.3.2 Key Strategic Move: (Acquisition and Mergers: 2016, Apr – 2020, Jun) Leading Players
Chapter 4. Global Men Skincare Products Market by Products
4.1 Global Shave Care Market by Region
4.2 Global Creams & Moisturizers Market by Region
4.3 Global Sunscreen Market by Region
4.4 Global Cleansers & Face Wash Market by Region
4.5 Global Other Products Market by Region
Chapter 5. Global Men Skincare Products Market by Distribution Channel
5.1 Global Supermarkets & Hypermarkets Market by Region
5.2 Global Convenience Stores Market by Region
5.3 Global Pharmacies Market by Region
5.4 Global E-commerce Market by Region
5.5 Global Other Distribution Channel Market by Region
Chapter 6. Global Men Skincare Products Market by Region
6.1 North America Men Skincare Products Market
6.2 Europe Men Skincare Products Market
6.3 Asia Pacific Men Skincare Products Market
6.4 LAMEA Men Skincare Products Market
Chapter 7. Company Profiles
7.1 The Procter and Gamble Company
7.2 Unilever PLC
7.3 L’Oreal Group
7.4 Johnson and Johnson
7.5 Coty, Inc. (JAB Cosmetics B.V.)
7.6 Koninklijke Philips N.V.
7.7 Beiersdorf AG
7.8 Estee Lauder Companies, Inc.
7.9 Energizer Holdings, Inc.
7.10 Edgewell Personal Care Company
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