Clichy, France—L’Oréal has signed an agreement to acquire Thayers Natural Remedies, which will be integrated into L’Oréal’s Consumer Products Division, according to a press release.

John Gehr, Owner and CEO of Henry Thayer Company, said in the press release: “As custodian of the Thayers Natural Remedies brand for the last 17 years, it has been a rewarding experience seeing the connection we’ve been able to make with our well-informed consumers. I couldn’t imagine a better organization than L’Oréal to take Thayers to new heights while maintaining its core values of social and environmental responsibility.”

Thayers was founded in 1847 by Henry Thayer, and is known for its witch hazel products.

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Stéphane Rinderknech, President and CEO of L’Oréal USA, Executive Vice President North America, said in the press release: “With a more than 170-year heritage, Thayers Natural Remedies is a beloved American brand that has stayed true to its roots as it has evolved its product offerings and forged a strong connection with consumers. Built on a foundation of top-rated skincare products, the brand is more relevant today than ever before. We believe in its growth potential and unique positioning in the mass skincare market.”

Alexis Perakis-Valat, President Consumer Products Division of L’Oréal, added: “We are thrilled to welcome Thayers Natural Remedies, a true “love brand” at the intersection of two major skincare trends: nature and health. This acquisition is part of our strategy to develop our skincare business all around the world and complements perfectly our North American skincare brand portfolio.”

The closing is subject to the standard regulatory approvals and other customary conditions.